For its upcoming campaign with Beyoncé next year, Pepsi is going all out. Not only will the international pop star be featured in their new commercials, she will be featured on a limited edition Pepsi soda can that will first be seen in Europe in March 2013. In addition, a multimillion-dollar fund has been established to support the singer’s chosen creative projects. Even more, she will perform at the 2013 Super Bowl halftime show on February 3rd - which happens to also be sponsored by Pepsi. The multiyear campaign is estimated at $50 million.
