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Monday, May 6, 2013

Rapper Lil Wayne Finally Loses Mountain Dew Endorsement After Using Offensive Lyrics About Emmett Till

Lil Wayne Drinking Mountain Dew

PepsiCo, which owns and distributes Mountain Dew, has finally dropped their endorsement deal with rapper Lil Wayne just two days after his publicist issued what many called a "weak" and "late" apology to the family of civil rights icon Emmett Till.

Lil Wayne had been under fire for using some lyrics in one of his songs comparing what happened to Till to a woman's vagina after a violent sex act. After weeks of bad PR, PepsiCo apparently felt the pressure and eventually issued another statement to the media saying that Lil Wayne's lyrics "do not reflect the values of our brand," and that they had parted ways.

Pepsico had signed Lil Wayne in 2012 to endorse the Mountain Dew softdrink in exchange for sponsorship of his upcoming “America’s Most Wanted” concert tour, featuring rappers T.I. and 2 Chainz.

The split came 2 days after another controversy with PepsiCo, in which they had to pull the plug on a controversial television commercial that featured a goat reciting stereotypical slang phrases in a prison line-up of African Americans. The ad was criticized for being racist, and for promoting violence against women.

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