Monday, May 6, 2013
Rapper Lil Wayne Finally Loses Mountain Dew Endorsement After Using Offensive Lyrics About Emmett Till
PepsiCo, which owns and distributes Mountain Dew, has finally dropped their endorsement deal with rapper Lil Wayne just two days after his publicist issued what many called a "weak" and "late" apology to the family of civil rights icon Emmett Till.
Lil Wayne had been under fire for using some lyrics in one of his songs comparing what happened to Till to a woman's vagina after a violent sex act. After weeks of bad PR, PepsiCo apparently felt the pressure and eventually issued another statement to the media saying that Lil Wayne's lyrics "do not reflect the values of our brand," and that they had parted ways.
Pepsico had signed Lil Wayne in 2012 to endorse the Mountain Dew softdrink in exchange for sponsorship of his upcoming “America’s Most Wanted” concert tour, featuring rappers T.I. and 2 Chainz.
The split came 2 days after another controversy with PepsiCo, in which they had to pull the plug on a controversial television commercial that featured a goat reciting stereotypical slang phrases in a prison line-up of African Americans. The ad was criticized for being racist, and for promoting violence against women.
Mark Ciavarella Jr, a 61-year old former judge in Pennsylvania, has been sentenced to nearly 30 years in prison for literally selling young...
Nine years after cashing in a lottery check for more than $10 million, one 35-year old woman from Canada, Sharon Tirabassi, is broke and ...
Zna Gresham, a 10-year old from Decatur, Georgia is being lauded as a hero. She apparently caught a baby that was dropped from a second-f...
Felicia Garcia, a 15-year old teenage girl from Staten Island, New York, recently jumped in front of an oncoming train as classmates looke...
The first Americans were descendants from Australian aborigines, according to evidence in a BBC documentary series called Ancient Voices ...